Building a website can be a daunting task. This semester alone I’ve had to create two sites, one being this one. But, besides this semester I have had the task of creating a few before. Moral of the story is, creating an appealing site that attracts a variety of demographics is nearly impossible and only the best of the best have the exact formula to get it right. Luckily, an article by Mark Walker-Ford has been published and it lays out the science behind building a site from the ground-up. In the article it describes what WebFX, a website design team, has discovered through the psychology of humans and their behaviors. One of the first things that they stated was, “84.7% of people cite color as the primary reason they buy a particular product.” For some reason, this doesn’t surprise me at all. I know that from personal experience I like to shop at websites that are very clean and modern, like apple. A lot of people think the same as well. A lot of times websites like to crowd their pages and use obnoxious colors and people don’t want that. Ease of access is one of the biggest things for young consumers.
THey broke it down like this:
As you can see the team at WebFX went above and beyond with breaking down what colors affect certain emotions in certain ways. I personally wish that I had this information available before I had to create some of my own sites. These charts alone will allow young web designers to directly affect people in certain ways without the years of experience that some of the masters of web design have.
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