Zoom is a media service that allows you have meetings and conversations through the use of your webcam and computer. With the recent pandemic, Zoom has become increasingly popular with all of the large universities around the nation using it to conduct Lectures and discussions about the class. With this increase in popularity, Zoom has had serious problems with hackers hacking into peoples meetings and getting personal information as well as taking over the meeting and displaying inappropriate content.
This is a huge problem because a lot of large companies are currently using this which can lead to secret information being leaked as well as all of the younger kids using it with their teachers and hackers going in and displaying pornographic content on the screens which exposes young kids to negative influences. Zoom has pledged to restructure their security steps in a fashion that will keep their near 200 million users safe while using their services. All in all, I think that this is Zooms responsibility and they need to fix this issue fast before it keeps getting worse and consumers start to not trust them. Overall, I think Zoom will have this handled because losing the consumers that they have already gained through all of this would be detrimental to their company.
John Marano's Digital Marketing Blog 